Serving ice cold, delicious, fresh squeezed digital strategy.
Hi, I’m Alison. Welcome to Digital-ade, your one stop for all things digital strategy. With over 8 years of digital marketing and strategy experience, I am here to aid you, your organization, or your small business’ digital needs.
Alison offers a unique skill set in the digital marketing world. Not only does she have the experience and knowledge to craft effective strategies, she also has the tactical skills to execute and measure success through hands-on work in search engine optimization, digital advertising, advanced reporting, and data analysis.Colleen Bielinski, Sr. Digital Marketing Strategist
Digital Strategy Consulting
Unsure what you are doing, or just need some guidance? I got you.
Research surrounding who your target audience is and how that user interacts with you and your site with associated business goals.
Do you or your team need assistance in the digital world? Trainings offered: SEO, Analytics, Tag Management.
Lets review your current site, and see where there are opportunities to develop and expand.
Goal and KPI Planning
How do you measure digital success? Establishing goals and KPIs are the foundation of digital marketing and strategy.
Retainer Digital Strategy
Ongoing strategic work based on efforts, reporting, and optimization for continued best practice digital strategy.
Recent Blog Articles
- How To Use and Create Strong UTM Parameters; What They Are, Why We Use Them, + How To Create ThemUTM Parameters or Urchin Tracking Module is a collection of text that can be added to the end of a URL to help track source, medium, and campaign within an analytics platform. UTMs should be added to any URL that is a part of a campaign, especially on emails and any paid social media campaigns,Continue reading “How To Use and Create Strong UTM Parameters; What They Are, Why We Use Them, + How To Create Them”
- UX: User Experience TodayPicture this. It’s 2020. You plop down on the couch after a long hard day of work and click on the TV. You navigate to your favorite streaming service, lets call it.. Yulu, and try to continue watching the next episode of RuPaul’s Drag Race that you left off on the night before. To yourContinue reading “UX: User Experience Today”
- SEO: Why It’s ImportantAs one of the main pillars of digital marketing, SEO, or Search Engine Optimization, is overall seen as one of the most important ongoing efforts you can make to bring new users to your website. The biggest challenge? You will never be done with SEO, so the longer you wait, the more distance you haveContinue reading “SEO: Why It’s Important”