How To Use and Create Strong UTM Parameters; What They Are, Why We Use Them, + How To Create Them
UTM Parameters or Urchin Tracking Module is a collection of text that can be added to the end of a URL to help track source, medium, and campaign within an analytics platform. UTMs should be added to any URL that is a part of a campaign, especially on emails and any paid social media campaigns,…
Keep readingUX: User Experience Today
Picture this. It’s 2020. You plop down on the couch after a long hard day of work and click on the TV. You navigate to your favorite streaming service, lets call it.. Yulu, and try to continue watching the next episode of RuPaul’s Drag Race that you left off on the night before. To your…
Keep readingSEO: Why It’s Important
As one of the main pillars of digital marketing, SEO, or Search Engine Optimization, is overall seen as one of the most important ongoing efforts you can make to bring new users to your website. The biggest challenge? You will never be done with SEO, so the longer you wait, the more distance you have…
Keep readingWelcome to Digital-ade!
Welcome to Digital-ade! I honestly cannot believe that this has all come to fruition within the last month and I am very excited to share this business and experience with you! Through the past few years I have thought and pondered over the idea of starting my own digital marketing agency or freelancing. I’m not…
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