Alison

If you're running a Shopify store, you've probably noticed that GA4 (Google Analytics 4) can be… a bit of a mystery. Different platforms show different numbers. You somehow have more purchase events than begin_checkout events. And GA4 still feels new...

UTM Parameters or Urchin Tracking Module is a collection of text that can be added to the end of a URL to help track source, medium, and campaign within an analytics platform. UTMs should be added to any URL that...

Picture this. It’s 2020. You plop down on the couch after a long hard day of work and click on the TV. You navigate to your favorite streaming service, lets call it.. Yulu, and try to continue watching the next...

As one of the main pillars of digital marketing, SEO, or Search Engine Optimization, is overall seen as one of the most important ongoing efforts you can make to bring new users to your website. The biggest challenge? You will...

Welcome to Digital‑ade! I honestly cannot believe that this has all come to fruition within the last month and I am very excited to share this business and experience with you! Through the past few years I have thought and...