How To Use and Create Strong UTM Parameters; What They Are, Why We Use Them, + How To Create Them

UTM Parameters or Urchin Tracking Module is a collection of text that can be added to the end of a URL to help track source, medium, and campaign within an analytics platform. UTMs should be added to any URL that is a part of a campaign, especially on emails and any paid social media campaigns,Continue reading “How To Use and Create Strong UTM Parameters; What They Are, Why We Use Them, + How To Create Them”